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Company: About
At Grouptivity we believe that there is an opportunity to build a large Social Network
that is based on shared content. Sharing is a significant user engagement process that is
underutilized. We leverage that "share" functionality to expand user engagement which
generates more page views and targeted advertising.
Additionally, sharing is a page ranking mechanism. Users have found certain content
interesting enough to email, bookmark, or post. Grouptivity's objective is to leverage the
current engaged users and their friends to further engage with the publication. More
importantly, as that engagement develops we learn more about the users and can finely
target advertising.