25 November 2008 |
Buzz, News, Tools, Trends |
Ankesh Kumar
Palo Alto, CA - November 25, 2008 - With 80% of internet users sharing web content through e-mail, publishers are always looking for web tools that increase engagement and leverage their reader’s own social networks to drive traffic.
Enter Grouptivity, an innovative web developer with a viral share to social network tool that Techweb’s InformationWeek.com is piloting. With the new and improved “email a friend” and social bookmarking functions, users can instantly e-mail articles with their social networks, post content directly to popular social networks like Twitter and Facebook, and revisit content they’ve shared in their personal “MyShares” box which automatically saves everything that’s sent.
Shared content that’s filtered by users is a win-win for readers and publishers - people get content delivered that’s specific to their needs and interests without having to use search engines or subscribe to RSS feeds, and publishers get valuable referral traffic as well as targeted advertising opportunities.
“Users may read or browse dozens of pages but they would share typically less than 10% of those pages. This is very valuable data since at that point in time a user has identified one piece of content above others to share. This implies more engagement and value to that user and their friend(s). Grouptivity takes that engaged user and provides more functionality for the users. Which in turn provides targeted advertising opportunities for Publishers,” said Ankesh Kumar, CEO of Grouptivity.
Michael Grover, Director of SEO Strategy for TechWeb, concurs, “Media companies today must provide users with more and better ways to engage with their products. Grouptivity enables us to add value to the user’s engagement with our sites.”
Key to the success of the tool is its integration into established user behavior. “Grouptivity’s power lies in the fact that we do not change users behavior, we let them use the tools and services they currently use, email or their favorite social media sites,” said Kumar.
To test out the Grouptivity function on InformationWeek, go to an InformationWeek.com story and click on the “Email this Page”icon.
For further information please contact Nicole Beattie marketing@grouptivity.com
About Grouptivity (www.grouptivity.com)
Grouptivity provides a social environment for Publishers’ online users to share, save and socialize the interesting web content they find. This provides targeted advertising opportunities for the publisher and a more engaged user. Grouptivity embeds their Share+ widget around the Publishers content which is a conduit to the social environment. Grouptivity has over 5,000 publishers using the service. Grouptivity is a privately held company based in Palo Alto CA.
About InformationWeek Business Technology Network (http://www.informationweek.com/)
The InformationWeek Business Technology Network is a powerful network of industry-leading and trusted brands that provide professional business technology buyers with the information, perspective and tools they need to make optimal technology decisions; and technology marketers with high impact programs that place their solutions into buyers’ workflow as decisions are being made. The Network, which includes industry-leading sites such as informationweek.com, bMighty.com, byteandswitch.com, darkreading.com, networkcomputing.com, internetevolution.com, plugintothecloud.com, and intelligententerprise.com, provides business technology decision-makers the news, analysis and perspective they need to make informed decisions how and when they want it, 24/7. More than 9.63 million business technology decision-makers world-wide* actively interact and engage with InformationWeek Business Technology Network’s brands, content and services monthly.
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