As you’ve probably noticed we’ve put up a new website. Apart from the obvious graphical changes we’ve been working on refining our messaging. It’s always a little hard to do but increasingly so if there are no direct comparisons that one can point to. Very simply, we are trying to leverage an under used asset, “email a friend”. A tool used by the mass market, defined by us 8-80 years, which covers 3 generations (my daughter is 9 and my dad is 70, but 8-80 sounds better).

We’re taking that tool and incorporating some of the really nice web 2.0 features like bookmarking, discussion forums and RSS. As opposed to taking pure Web 2.0 technology and trying to get adoption in the mainstream market.

We’re going to be presenting at the AlwaysOn Conference on Dec 6th, stay tuned for more updates over the next few weeks.