07 December 2007 | Industry, Opinions | Oliver

Yesterday, Webware’s Rafe Needleman compared Grouptivity to “Digg for E-mail” and today Mashable’s Kristen Nicole just posted a piece titled Email Becomes a “Digg” Network with Grouptivity’s iPond. Kristen starts by stating a very important point that publishers sometimes overlook:

Nearly every online publication (and social media, for that matter) has an “email this” option for its content. And considering that email is the most common form of communication on the web, it’s easy to see why emailing something to a friend is the easiest way to get them to look at something you’d think they’d find interesting.

Kristen also does a great job of complaining how iPond.com and Grouptivity work together to deliver value to publishers:

Grouptivity has positioned its new site, iPond, as a launching pad for publishers to further monetize their content, which looks a lot like a Digg for emailed content. From iPond you can see what’s “hot” and you can further discuss and bookmark content from there. The hope is to create an even more active community around emailed content.