Last week CNBC and New York Times agreed to share original content with one another! Though initially limited to business and technology news and videos, the relationship obviously has the potential to flow into other areas. Obviously, this is a response to the surge of competition from News Corp and its recent acquisition of Dow Jones (publisher of the Wall Street Journal) as well as the launch of the Fox Business Network cable channel, but one thing is evident: as competition heats up, more and more publishers are interested in content sharing deals.

This spirit of content sharing is good news to us at Grouptivity, after all we are building a content sharing network aimed helping publishers become more successful in generating traffic. We work with both large and small publishers, some who obviously compete with each other in certain markets, so selling them on the benefits of working together with other partners to building a better content sharing network is something we are always trying to do – so its good to see publishers sharing content with each other!