The beauty of Grouptivity is that it marries content-driven revenue with content publishers. It does so by building on the existing syndication models and partnering with publishers to drive traffic to their sites and share in the revenue generated by traffic.  Syndication alone does not a partnership make, and without a relationship in place with content publishers, it isn’t really possible to share revenue. This reality can be summarized by two simple equations:

Syndication – Relationships = Traffic

Syndication + Relationships = Traffic + Revenue

	Content Syndication: RSS-based syndication has enabled instant distribution of content by publishers and equally important, the ability to make it “subscribable”.  Most, if not all, of the biggest publishers on the web offer content feeds including publications like CNN, USATODAY, BBC, ABCNews, CNET, Yahoo and many others. This is in addition to the literally hundreds of thousands of bloggers who use and publish feeds to distribute their content and keep themselves connected to their audience. So basically, the feeds (technology) is already in place to enable content syndication between partners, what is missing in a pure syndication model is the relationship.
	Building Publisher Relationships: Grouptivity builds on the syndication model by seeking relationships with Publishers. Publishers (both large and small) partner with Grouptivity directly or through our self-service publisher sign-up process to establish a relationship. Once this relationship in place, Grouptivity provide them with a new revenue source by sharing all the ad-generate revenue their content drivers through Grouptivity or iPond.com (Grouptivity’s public repository of shared content. Other benefits Grouptivity provides to publishers includes fresh repeat traffic and user analytics and statics based on the traffic their content generates.