We are extremely proud to announce the launch of the Social Sharing Network that allows users to network on content they have shared.

There is little doubt that what your friends have found interesting you may too, movies, books, restaurants, fashion or news articles. They have done the tedious work of filtering web content.

This is not a unique vision the challenge is in the execution, in particular user adoption. This is what we believe differentiates us in two specific ways.

Firstly, we do not change user behaviour, users continue to post interesting content as they currently do, email a friend, post to social bookmarking sites or social networking sites. All their content is aggregated and viewable by their friends with the appropriate privacy settings.

Secondly, we partner with web publisher to replace their current share functionality with our widget. The Share widget is a conduit into the social sharing network.

So what is the size of the opportunity?

According to Dan Zarrella , 85% of the Internet population share content weekly or more often.

In addition, 80% use email as their primary tool for sharing.

This is backed up by Sharethis who state, “Email is still primary channel for sharing — 69 percent of adults cite email as the primary source of receiving information” .

What does this all mean, nearly everyone online shares and nearly everyone uses email.

Converting Sharing/emailing into a social network has exciting possibilities for users and we will be on forefront of this opportunity.