Company: About

Overview
Grouptivity is a "publisher-centric" web service that provides content publishers with improved content distribution, increased traffic, and enhanced search engine exposure. By simply replacing existing “sharing tools” (email a friend, social bookmarks) with a powerful set of content sharing and discussion services and by transforming sharing activity into “user-generated” content, Grouptivity enables publishers to build a community around their content. Publishers also become part of a Grouptivity’s growing “content network” where their audience can easily share news and content with others in their social network, and search or browse for similar content based on its popularity or their personal interests.

Content Sharing
Sharing interesting news or content on the Web is as prevalent as the Internet itself. Nearly ninety percent (90%) of adult Internet users revealed that they actively share content with others via email according to Sharpe Partners, an award-winning interactive marketing firm. The study on viral marketing found that 63% of respondents shared content at least once a week with as many as 25% sharing content daily or almost daily. The report identified news content as the second most popular category (56%), after humor.



Sharing Social News
Reader’s propensity to share content creates a unique opportunity for publishers to effectively capture, leverage, and potentially monetize that interest. Groupivity takes the simple act of sharing content and moves it into the realm of social networking to create the notion of “social news”. Social news is news and content that is shared, enhanced and leveraged in the context of a social network. Grouptivity creates “social news” by first making it easy for readers to share content with their social network. Secondly, by engaging other members of the social network in a conversation around the content and tracking its popularity and thirdly, by leveraging the social network to create wide-scale distribution for shared content.

Creating the Content Network
But Grouptivity is more than just a unified mechanism for sharing content directly with friends in your “social network” or publicly through one of the growing number of social bookmarking sites. Publishers that use Grouptivity’s services become part of Grouptivity’s “content network” where shared news and content from their site is easily available to reader interested in fresh, popular and relevant news on specific topics of interest. These consumers of “social news” can choose to get it directly Grouptivity’s iPond.com site, receive it via email or RSS, or read (and share it) on their favorite social networks, like Facebook or MySpace.